Eight years. Three cycles. Two bear markets.
Available Q3 2026 for full-time Head of Marketing and CMO seats at Series A+ protocols. Open to fractional sprints and token-launch GTM packages.
Primary: a full-time Head of Marketing or CMO seat at a Series A+ protocol or live tier-1 token. Always open to fractional, sprint, and advisory roles where the work is right.
At a Series A+ protocol or live tier-1 token. Build the marketing org, ship the receipts, own the GTM stack from acquisition through retention.
Senior marketing thought without the FTE. Direct the strategy, hire the operators, ship until the full-time CMO arrives.
Pre-launch through TGE. Presale engineering, paid acquisition, sell-out funnel, post-TGE retention foundation. Outcome-priced engagements.
Quarterly cadence, six-month minimum. Foundation-level GTM, hire calibration, channel architecture, launchpad submissions. For teams who already have a marketing function.
Most Web3 marketing benchmarks sit in single-digit ROAS and sub-1% CTR. The numbers below are why founders refer me to other founders.
Tier-1 VC-backed Web3 identity protocol, May 2022 to May 2023. Drove 500,000 verified downloads of the decentralized ID from a cold start. $7M seed round led by Animoca Brands. 70K-strong social following built from scratch. Press in Business Wire, Cointelegraph, Benzinga.
Anonymized: the protocol's domain has redirected away. The on-chain DID count and the Animoca-led raise records are not.
Cross-chain DeFi index protocol, 2020-2022. Two IDOs in succession. The first cleared in seven minutes flat. The second 300% oversubscribed. 30 partnerships closed in 30 days. $2M VC raise contributed to.
Anonymized: the token is now zombie. The IDO records are not.
Same ad spend. Different operator. Industry average ROAS in Web3 is 1.5 to 3x. My peak is 12.9x. Drag the slider to see what the wrong marketing hire costs per month at scale.
The work is not exotic. It is traditional, data-led marketing applied to a category most operators avoid.
Eight years of manual pattern-matching. Hundreds of campaigns. Thousands of pieces of creative. The wins and the losses get logged, tagged, and pulled forward.
AI is leverage on top of that pattern library, not a substitute for it. I run a custom prompt and tool stack that compresses the research, drafting, audit, and analysis loops by roughly twenty times. The judgment is mine. The throughput is amplified.
SEO and GEO (generative engine optimization) are part of the deliverable. Schema markup, entity-graph work, prompt-mirroring content. Built so prospects find you in Google AND in ChatGPT, Perplexity, Claude, and Gemini. ▪
Web3 marketing head. Eight years across eleven engagements. Six Heads-of-Marketing reps closed across token launches, L2 protocols, and tier-1 VC-backed Web3 platforms. Receipts on file are LinkedIn-verifiable; anonymized cases map one-to-one to LinkedIn entries.
Categories shipped: DeFi, GambleFi, identity protocols, Web3 gaming, L2 ecosystems. Multi-chain coordination across Linea, Zircuit, Unichain, Blast, BNB Chain, and others. Alive named brands and dead anonymized ones. The numbers survive the brands.
Cash base required on every engagement. Standard equity grants on full-time seats. Token grants welcomed alongside, with vesting tied to performance milestones. Never instead. No all-token deals, no commission-only structures, no "skin in the game" workarounds for cash.
Currently 2 days per week, split across DeFiZoo (multi-DEX, six chains) and Definitive (Web3 talent network). Both engagements have natural close points in Q3 2026.
LinkedIn record at linkedin.com/in/jamie-w1988 verifies all dates, role titles, and most achievements. Anonymized cases on this site map one-to-one to LinkedIn entries.
Live engagement contacts available on request. On-chain proof for token launches available on request. Press citations for named launches (Cryptopotato, Decrypt, Yahoo Finance, Business Wire, Cointelegraph, Benzinga) furnished on a qualified call. ▪
Jay Wheeler. Web3 marketing head since February 2017. Eight years across eleven engagements, spanning DeFi, GambleFi, identity protocols, Web3 gaming, and tier-1 L2 launches on Blast and beyond.
The work is full-stack: pre-launch GTM, presale and IDO engineering, paid acquisition under Web3 ad restrictions on Google, Meta, YouTube, X, and crypto-native networks, post-TGE retention and cohort lifecycle, partnership BD, and content systems built for compounding attribution. Heads-of-marketing reps closed: six. 500K verified user DIDs built from zero on a tier-1 VC-backed identity protocol ($7M Animoca-led raise): one.
Started 2017 as co-founder of Crypto1Method, a paid education community of 2,000 members teaching trading. Wound down to legacy in 2021 to go protocol-side full time. Since then: head of marketing at YDragon, NFT3 (Animoca-led identity protocol), DeQuest, BillionAir ($8M presale), a tier-1 L2 DEX on Blast (10M+ impressions), a tier-1 L2 launchpad on Blast (Big Bang runner-up), MetaZero ($40M fair launch, 12.9x ROAS), AIQuant Labs (mainnet through $AIQ TGE September 2025), Definitive (Web3 talent), and DeFiZoo (multi-DEX, six chains, current).
LinkedIn record verifiable. Most engagements documented per achievement on the public profile. Anonymized cases on this site map to LinkedIn entries one-to-one; references and on-chain proof available under NDA.
Based London and Bali. Telegram first; email for longer briefs. ▪
The first marketer I have worked with in crypto who could quote a CAC and an LTV with a straight face. We sold the presale out in seven minutes because the funnel was already built before the price hit a screen.
We placed runner-up at Big Bang against three thousand submissions because Jay treated the launchpad submission like a real GTM brief, not a hackathon write-up. The Foundation backed us through TGE on the strength of that work.
We had been running pure organic and KOL spend for nine months. Jay turned on the Web2 Wedge and the CAC dropped to a quarter of what we had been paying for cold KOL audiences. First marketer who actually attributes.
The post-TGE work is what nobody else does well. Day 31 to 90 retention curves that compound instead of decay. The community we built with Jay is still active eighteen months later.
Thirty minutes, no deck, no follow-up sequence. If your protocol fits the work, we will scope an engagement. If it does not, I will refer you to someone who does.